09/04/2007 - Globalized Pirates Dress Smart
Globalized Pirates Dress Smart
From: New York Times
From: New York Times
"“If I see something on Style.com, all I have to do is e-mail the picture to my factory and say, ‘I want something similar, or a silhouette made just like this,’ ” Ms. Anand said. The factory, in Jaipur, India, can deliver stores a knockoff months before the designer version."
Piracy has become more visceral than data, music and film. It challenges everything.
How do you stop it? You don't. You find new ways to challenge convention and get your product on the street and more accessible than the knock-off.
Labels: globalization


0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home